Assignment:
What celebrity attributes make for effective celebrity product endorsements?
Q1. Why do you think some celebrities are effective at pitching products while others are not?
Q2. Experts cite three factors underlying source credibility: expertise, trustworthiness and likability. However, new research now shows that only one of the three factors is actually effective in increasing sales and is far more important than the other two in creating a successful celebrity testimonial. Which one do you think it is and why?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.