1. Using relevant literature critically analyse this statement and examine the characteristics, traits and qualities an individual needs to become a successful entrepreneur. Use relevant examples.
2. Develop an effective business plan for launching a new product and obtaining financial and managerial support from potential backers. Prepare ten power point slides to explain the key issues.
ASSIGNMENT BRIEF:
Attempt both the tasks below:
Task 1- (2000 Words)
According to Deakins, D and Freel,M , 2012, p15 “ A high degree of self-confidence or perceived self-confidence, called self-efficacy has been advocated by some writers as an important concept in entrepreneurship. High self-efficacy in entrepreneurship translates into self-belief in one’s capabilities to mobilize resources, motivate others and produce change (business start-up)”.
Using relevant literature critically analyse this statement and examine the characteristics, traits and qualities an individual needs to become a successful entrepreneur. Use relevant examples.
Please ensure that your assignment follows this structure:
• A table of contents
• A list of figures and/ or list of tables where appropriate
• Introduction
• Literature Review-& Critical Analysis
• Conclusion
• References / Presentation
• Bibliography
• Appendices if appropriate
PLEASE BE SURE TO REFER TO THE BOOK MENTIONED ABOVE TO DO ASSIGNMENT AND OTHER BOOKS FOR LITERATURE REVIEW AND CRITICAL ANALYSIS.
Task 2 – Individual Written Presentation 2000 Words-
Develop an effective business plan for launching a new product and obtaining financial and managerial support from potential backers. Prepare ten power point slides to explain the key issues that you would highlight and emphasise in a presentation of your business concepts including the questions that you would expect from potential investors and your considered answers to them.
THE NEW PRODUCT IN THIS CASE SHOULD BE A POWERFUL HOUSEHOLD CLEANING PRODUCT LOCATED IN ANY PART OF THE WORLD SUITABLE.
The table of content should follow this order:
1. Executive summary
2.0 Description of business
2.1 Mission statement
2.2 vision statement
2.3 Business Description
2.4 Management team
3.0 Marketing plan or strategy
3.1 Target market
3.2 packaging
3.3 price
3.4 place of distribution
4.0 Plan of operations
4.1 product making process
5.0 financial plan
References
Appendix:
You are required to identify critical issues that would generate interest.
1. Nature of the business – Should provide the background and history of the business. Also contain the goals as well as the product or services description being proposed. It also discuss the supplier information, agreements and ownership structure and legal considerations.
2. Situation Analysis – Should do SWOT analysis, identify potential customer, geographical area, business competitors.
3. Marketing Strategy – Should present the costing and pricing, sales projection, and marketing plan.
4. Operations and Human Resources Strategy – Should state what operations strategy will be undertaken. Also include .
5. Finances – To include the revenue, expenses, and financial projections.