Effect on fans of sporting events


I want your assistance in answering the questions for the following case study:

After a labor dispute, there is often an ill effect on fans of sporting events. The NHL has been on strike and missed an entire season. Your challenge is to win back hockey fans and try to make them forget all about the strike. (Let's assume the strike has been settleed)

Questions:

How will you build, excitement?

You can focus on a single team (Ducks/Kings) or as an entire league

Can you help me with this and also the answer to this case study will be used in an oral presentation, can you help me with this too.

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