Effect of vertical integration


Assignment:

Q1. Suppose that an industry consists of two upstream monopolists who exclusively sell at a linear price to one downstream duopolist each. What would be the effect of vertical integration (so that each upstream monopolist owns its retail outlet) on the final good price?

Q2. What are possible efficiency-defences of the use of resale-price maintenance?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Effect of vertical integration
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