Consumer Behaviour-
Objectives of the Assignment -
This assignment will provide an opportunity for the leaner to analyze realistic local data on consumer behavior and then to apply related knowledge to craft an innovative marketing strategy as an effective marketer.
Assignment Brief/Case Study-
You have successfully completed assignment - 1 (group presentation).
Therefore, based the consumer behavior context (theme) you have selected, what are the recommendations you can give for the potential marketers in making highly achievable marketing strategies?
(Your answer must be an individual essay, critically explaining the context along with the research evidence that your group had found while those data must justify your answer.)
Your reflection must be a comprehensive word processed essay compiled by using not less than 800 words in Times New Roman font style (12-Body, 14-Heading, 1.5 line Spacing)
You must use consumer behavior theories related to socio cultural factors and apply them to explain/justify your answer.
Attachment:- Assignment.rar