ECONOMIC ENVIRONMENT OF BUSINESS QUESTIONS -
Q1. Define business economics. Explain its role to the business decisions?
Q2. What is RBI? Explain its role and functions in economic business environment?
Q3. Write short notes on a) Hedging b) Opportunity cost c) Break-even point analysis
Q4. Write short notes on following a) Economic institutions b) Business cycles c) Barriers to trade?
CASE STUDY
Q1. Examine the issues and challenges in pricing, particularly premium pricing?
Q2. Understand the reasons for Starbucks' high prices in China, and why consumers are willing to pay the higher price?
Q3. Understand the nature of the coffee market in China?
Q4. Discuss and debate whether Starbucks can sustain its pricing strategy in China?
Q5. Explore future strategies for Starbucks on the pricing front?