Assignment
Tesla Motors - Case Analysis Questions
1. Tesla has indeed been doing pretty well since the time of the case (2013). Their Model S sedan has been selling well, they have expanded their lineup with an SUV (Model X) and they are also ramping up production of a more affordable, high-volume car (Model 3) as you read this.
What drives this success from an internal perspective - discuss what you think is the most significant capabilityTesla possesses and whether it passes the 4 requirements (rare, valuable etc.), suggesting core competencyand competitive advantage.Please list the rest of their capabilities.
2. Tesla is building a battery factory in Nevada with an enormous capacity far exceeding current and, some say, also exceeding future battery demand. Explain why you think Elon Musk is pursuing this factory and how it plays in with Tesla's overall strategy.
3. Earlier this year, Tesla merged with another Elon Musk firm, SolarCity. Explain how this merger plays in with Tesla's overall strategy.
Attachment:- Tesla-Motors-Case.pdf