Discussion Questions: Marketing Communications
"Selling A Service" Please respond to the following:
Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
• Watch the video titled "Zappos" (5:21) below.
• View the video if it is not appearing or playing correctly above.
• Next, evaluate Zappos' approach to social media, focusing on key elements of the company's social media strategy. Assess the effectiveness of Zappos' online marketing and analyze two or more methods in which the company has incorporated its social media strategy.