Question: Library Research on ABC and Customer Profitability Form groups of three to five people each. Each member of the group should pick one of the following industries:
? Manufacturing
? Insurance
? Health care
? Government
? Service
Each person should explore the Internet for an example of a company that implemented ABC and ABM with a focus on determining customer profitability. Prepare and give a briefing for your group. Do this by completing the following:
1. Describe the company and its business.
2. What was the scope of the ABC/ABM project?
3. What were the goals for the ABC/ABM project?
4. Summarize the results of the project. After each person has briefed the group on his or her company, discuss within your group the commonalities between the ABC/ABM applications.