BUS485 Group Case Analysis
Each group will prepare a written case analysis and present their finding to the class. The assignment is designed to integrate the learning from the semester into a final project. While these cases are slightly ambiguous and have several possible solutions, students should use quantitative and qualitative tools along with research to develop an organized case analysis. Facts, data, and results from strategic tools should not just be recited, but rather developed into ideas and conclusions that are detailed and specific.
I. Written Case Analysis
Groups will develop a written case including the following:
- Brief intro on direction of case
- Mission/Vision - Identify and analyze impact/effectiveness of mission and vision and suggest improvements where needed.
- Industry Analysis - Include key aspects of industry
- SWOT - evaluation of key internal and external factors
- Strategic Goals and Objectives
- Recommended Strategies - in relation to G&Os
- Implementation Plan - relevant business functions
- Review and Evaluation - procedures for measuring success
- Closing - re-cap and recommendation for other actions
- References - in MLA format
- Appendices: (strategic tools, charts, supporting data)
- Internal Analysis tool (required)
- External Analysis tool (required)
- Appropriate tools for your case
II. Presentation
Groups will present the key aspects of their findings to the class. The presentation should provide a clear overview of case basics in a logical delivery. While you can be as creative as you want, the audience should have a good understanding of the following:
- Mission/Vision - what the company stands for and where they are going
- Industry - an understanding of the parameters of the industry in which they operate
- SWOT - the key internal and external factors relevant to the case
- Goals and Objectives - the items they should achieve
- Strategic Recommendations - how they can achieve G&Os
- How to successfully make this a reality
ü In presenting, keep in mind the standard format - tell them what you are going to tell them, tell them, re-tell them what you told them - open, body, close.
ü Practice good group delivery of material.
ü Visuals can be anything you want.
ü Plan on 10-12 minutes for presentation with 3 minutes for questions.
Note: We will have several cases presented so make sure you have thoroughly prepared your presentation. Rehearsing the case is crucial to the effectiveness of the presentation (content & process).