Each group is to produce a strategy development report on the Red Ocean strategy they will submit in the Blue Ocean Strategy Simulation Game Red Round, first year. Each group will allocate to each of the members of the group, one of four sections of situational analysis required to be carried out as part of formulating a Red Ocean (positioning school) strategy. This will form the individual assessment (10%) component of A1. From this analysis, the decisions made by the group to be entered in the BOSS game will be written up at the end of the report to form part of a coherent analysis and recommendations strategic report. This will form the group assessment (10%) component of A1.
The report is to include the marketing concepts and evaluation tools covered in the first 4 weeks of the lecture material. As such you are preparing a strategy report for a Red Ocean (positioning school) analysis based on a product in an existing market.
Set out on the next page are the minimum requirements for the report, indicating which of the sections of the report are to be completed by individuals and which sections are to be completed by the group. One complete report will be handed in by the group. This includes both individual work and group work in one coherent report. Please indicate which group member did each of the situational analysis sections.