Each consumer has different values that translate to different buying motivations. For this discussion, identify and discuss values that are important to you, and respond to the following:
How do these values affect your buying behavior?
How do your values influence your consumer motivation, market behavior, and reaction?
What influence do cultural and subcultural elements such as income, social class, age, gender, religion, and ethnicity have on the development of your values, and thus on your purchasing attitudes and behavior?