E-Commerce Marketing E-commerce marketing and advertising has evolved to the point where there are a variety of advertising channels that a marketer can use to reach a target market. Search engine, display ad, social media and local marketing are some of the ways that advertisers are utilizing the Internet to reach potential customers. Please answer the following questions: What are some of the advantages of using display ad marketing, search engine advertising, social media advertising and direct email marketing? In your opinion, are the advertisements that show up when you do a keyword search on Google or watch a video on YouTube effective? Are the advertisements that are promoted on Facebook and Twitter effective? Are the local advertisements that show up on your cell phone effective? Why or why not?