Part 1:
I've chosen to start up an e-commerce business offering a variety of resume writing services. When trying to determine and explain and analyze my target demographics, I'im stumped and unable to select a specific target. And Why would this target want to use my service? Using the link how can I can interpret this data into my own? factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
Analyze your competition. Who are they? Who are the biggest players (include market share data)? How large are the markets? What are the trends/forecats in the industry? How does your service fit in? What does your competition off that your target market wants? How can you compete?
Part 2:
Describe what would be your IMC approach (im not familiar with the terminology) and why would I choose such approach?
-Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. (Would this be my plan on implementing this website?)