True/False
Problem 1. All consumer behavior research tools available to e-businesses are available to traditional businesses.
Problem 2. Everyone is a member of at least one reference group.
Problem 3. Psychographics are internal influences on consumer behavior.
Problem 4. Organizational buying decisions are always made by a group.
Problem 5. Organizational buying decisions are always high involvement:
Problem 6. The consumer is part of the marketing mix.
Problem 7. One characteristic of reference groups is shared beliefs.
Problem 8. Understanding cultural differences is critical in predicting consumer behavior.
Problem 9. Technological advances have had a significant influence on consumers' shopping habits.
Multiple choice:
Problem 1. Which of the following is not an ethical concern in marketing to children?
a. Education level
b. Internet privacy
c. Access to objectionable material
d. Peer pressure
e. Using cartoon characters to sell adult products
Problem 2. Which of the following is not an example of an adjustment made to reposition a product based on consumer behavior research?
a. Change in advertising
b. Change in sales force
c. Change in production schedule
d. Change in budget
e. Change in overhead
Problem 3. Which of the following is an example of a high-involvement purchase?
a. Newspaper
b. Soft drink
c. Insurance policy
d. Lottery ticket
e. Office supplies
Problem 4. Which of the following is not a level of social stratification?
a. Upper
b. Middle
c. Working
d. Lower
e. Upper middle
Problem 5. Consumer behavior affects all of the following marketing activities except:
a. Segmentation
b. Targeting
c. Shipping
d. Positioning
e. Research
Problem 6. Which of the following is a factor affecting Internet shopping?
a. Tax ramifications
b. Point of sale
c. Supply and demand
d. Time value of money
e. All of the above
Problem 7. All of the following are elements of consumer decision making except:
a. Need/problem recognition
b. High involvement
c. Low involvement
d. Purchase
e. Sampling
Problem 8. An example of psychographic analysis would be:
a. VALS
b. Regression analysis
c. Constructivism
d. Income analysis
e. Family structure analysis
Problem 9. Which of the following is an example of utilizing demographics in marketing?
a. Taste testing
b. Online interviews
c. Focus groups
d. Target marketing
e. Test marketing
Problem 10. Which of the following is a current retail trend related to marketing?
a. Globalization
b. Creation of balance sheets
c. Quality control
d. Price elasticity of demand
e. Six Sigma
Problem 11. Research data gathered by e-business organizations must always include which the following?
a. Name
b. Address
c. Date of birth
d. Gender
e. Access to the site
Problem 12. Consumers make their purchasing decisions using all of the following except:
a. Advertising
b. Word of mouth
c. Paradigm shift
d. Sampling
e. Research
Problem 13. Which of the following is not a change in family structure that has influence consumer behavior?
a. Divorce
b. Single parenting
c. Alternative lifestyle
d. Increase income
e. Blended
Problem 14. Thomas bought a refrigerator last week. He saw a similar model on sale for 20% less at another store. This is an example of:
a. Low involvement learning
b. Satisfaction
c. Repeat purchase
d. Dissonance
Problem 15. Which of the following is not a consumer demographic?
a. Age
b. Gender
c. Personality
d. Education
e. Income
Problem 16. Which of the following is a learning theory used in marketing?
a. Classical conditioning
b. Maslow's hierarchy of needs
c. Gange's nine events of instruction
d. Operational conditioning
e. Containment
Problem 17. An emotional attachment over time to products manufactured by a specific organization is known as:
a. Brand assignment
b. Brand loyalty
c. Brand valuing
d. Branding
e. Brand switching
Essay
Problem 1. Describe the marketing strategy process as it relates to consumer behavior. Use examples.