During the last eight years of eisners tenure 1998-2005, Dissertation

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During the last eight years of eisners tenure 1998-2005

During 1984-8, Michael Eisner, the newly installed CEO of Walt Disney Company, successfully exploited Disney's existing resources to boost profitability (see Strategy Capsule 5.2).

During the last eight years of Eisner's tenure (1998-2005), however, profitability stagnated and share price declined.

To what extent did Eisner focus too much on exploiting existing resources and not enough on developing Disney's capabilities to meet the entertainment needs of a changing world?

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