1. Discuss the three basic types of competitive advantage. Illustrate a company that has achieved all of them.
2. Illustrate what factors have led companies to pursue a strategy based on quality. Provide a company example and why it is relevant.
3. What is the difference between customer satisfaction and customer loyalty? Why is it important to distinguish between the two? Provide an example of a company that focuses on each one.
4. How do teams support organizational design for TQ?