Questions:
1. Draw the "bricks-and-mortar" process stages of the value chain by which hard-copy books are created,produced, distributed, and sold in retail stores. How does each player in the value chain make money? (you can use the exhibits in this chapter to help you identify major stages in the value chain)
2. Draw the process stages for creating and downloading an e-book today. How does each player in this new electronic/digital value chain make money?
3. Compare and contrast value chain design and structure in the previous two questions from customer and management viewpoints. What are the advantages and disavantages to each value chain design?
4. What is the role of opeations in each of these value chain designs and structures?