Choose your favorite retailer. Draw a positioning map that includes your favorite retailer, and competitors (other retailers that sell the same or similar types of merchandise; at least 4 or 5). You need to choose the proper dimensions for the positioning map to differentiate the company from the competitors. For example, for a bicycle retailer, the dimensions could be: High price/service and low price/service for one dimension and broad assortment (mountain bikes, road bikes, tandems, kids, lots of accessories) and narrow assortment (road bikes only) on the other dimension. Please explain your positioning map in one or two paragraphs.