Homework: Corporate Sponsorship Proposal Cover Letter
Objective of Homework:
Students will gain experience writing sponsorship proposal cover letters, similar to the one that they will submit as part of the final group sponsorship proposal. Industry research to identify a suitable potential sponsor and recognition of sponsor needs are key elements of the homework.
Task
Review the University of Alaska Anchorage Corporate Sponsorship Guide in this week's course materials. From the perspective of the Director of Athletic Marketing for the University, you are seeking a title sponsor for one of the three major athletic tournaments (Men's Great Alaska Shootout, Women's Great Alaska Shootout or the Hockey Classic).
Draft a fictitious cover letter to an individual responsible for sponsorship decisions at the headquarters for a company of your choice. The letter should be no more than two pages in length and should be written in standard business letter format. Include as much information as you can gather from the University of Alaska Anchorage Corporate Sponsorship Guide to frame the letter. The letter should include specific sponsor benefits and pricing that you feel would be of particular interest to the prospective company.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.