Dr. Michael Dotsey & Associates have opened a family practice with two partners specializing in OB/GYN and Diabetes. The office wants to create or purchase new patient brochures for the practice. Dr. Dotsey hires you to answer the following questions before they make their decision on the new brochures:
- What kind of specialty brochures can you find to show the partners? Discuss the differences between at least three brochures.
- What kind of information should the partners give the patients on their brochures? Explain the benefits and/or reasons why the information will be effective for marketing purposes of the practice.
- From the three brochures, you compared in question one (above), which one would you recommend? Why? Explain how you made your decision.