Discussion 1: You are in charge of choosing who will print the marketing materials for promoting your company's product. This is a job that will cost between $10,000 and $12,000. One of the top two printing firms that your company has used before, offers you a one-week stay at their ocean front condo. Their price is only $150 more than the other firm. Will you choose them for the print job? Why or why not?
Discussion 2: Donald Trump says his brand is worth anywhere from $3 to $6 billion. How does he value his brand and has his entering the political arena helped or hurt his brand? Why?