Read Case - "The Walt Disney Company: It's Diversification Strategy in 2012."
The Walt Disney Company is in the following businesses:
- Theme parks
- Disney Cruise Line
- Resort Properties
- Movie, video, and theatrical productions
- Television broadcasting
- Radio broadcasting
- Musical recordings and sales of animation art
- Anaheim Mighty Ducks NHL franchise
- Anaheim Angels major league baseball franchise
- Books and magazine publishing
- Interactive software and Internet sites
- The Disney Store retail shops
Does Walt Disney's portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.