Case Analysis: Video Game Console Industry in 2012
Read the case, "Video Game Console Industry in 2012" on page 602-612 and address the following questions:
Consider an opportunity for a new video game company entering into the market, Provide the following analysis for the new company looking to compete:
1. Does the Video Game Console Industry have any opportunity for new entrants?
2. Identify Video Game Console Industry performance surrounding these key issues:
- Expansion Opportunities
- Operating efficiency
- Growth strategy
- Customer retention
- Cultural Considerations
- Overall Sales
- Competition
3. Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:
- Annual Report
- SEC Form 10-K
- Annual Shareholders Proxy Statement
- Competitive/Industry Information
4. Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy.
5. Would you invest in a new video game startup company entering under the identified market conditions? Please explain why or why not.