Question: The New Business Group encountered some resistance among staff members in pursuing for-profit activities. What do you think led to the conflict and how should the organization resolve this issue?
The agency earns substantial revenue from Visiting Nurse Services (VNS). How can the agency pursue the private-pay market without interfering with the VNS business?
The Property Management program is a completely new business that competitors do not pursue. What is the value of being the first service provider? Assess the Property Management program by examining the reasons why a building manager might buy the service. What decision-making process does a building manager go through? Who else might be involved in the decision?
Assess the attractiveness of offering assisted living in building F3.
Does the private-pay home-care market appear lucrative? What else does Caregivers need to understand before pursuing this market? What systems need to be in place in order for Caregivers to offer private-pay home care on a wide scale? What might happen if Caregivers decided to widely promote its home healthcare services?
How can Caregivers solve the problem with morning and afternoon aides?
Which businesses have the most potential? Should Caregivers continue to pursue new business or rely more heavily on fundraising efforts?