Is the mission statement focused on satisfying customer needs rather than being focused on the product?
Does the mission statement clearly communicate purpose to customers?
Does the mission statement explain how the organization closes the gap between customer needs and the products or services offered?
Does the mission statement explain a customer centered philosophy?
Does the mission statement match the current market conditions/needs?
Does the mission statement reflect the company's strengths?
Is the mission statement motivating?
Is the mission statement realistic?
Is the mission statement detailed, brief, concentrated and remarkable?
Is our mission statement clear and easily understood?