Question: 1 What are the two broad approaches to customer relationship management(CRM)?
2 Does the marketing orientation have advantages over product, production or sales philosophies?
3 Illustrate each element in the marketing mix with an original example.
4 Use a product of your choice to illustrate all or part of the product lifecycle.
5 In what way is an organisation's micro-environment different from its macro-environment? How do these environments affect marketing activities?