Does the image of a retail outlet affect the image of the


Does the image of a retail outlet affect the image of the brands it carries? Do the brands carried affect the image of the retail outlet?

Hint: Have you ever seen a Rolex for sale in Wal-Mart?

The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Marketing Management: Does the image of a retail outlet affect the image of the
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