Does the firm seem most focused on accounting profitability, Marketing Management

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Does the firm seem most focused on accounting profitability

Question: 1. Based on information in the annual reports or published on the firm's website, summarize what the firm views as the reasons for its successes (either past or expected in the future). Search for both quantitative and qualitative success factors provided in the report.

2. Does the firm seem most focused on accounting profitability, shareholder value creation, or economic value creation? Give quotes or information from these sources to support your view.

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Marketing Management: Does the firm seem most focused on accounting profitability

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