Select any case study from our text or another credible publication regarding a company's business planning efforts making sure an executive summary is contained therein. Also, make sure you provide the case study access and source information with your work (in other words, provide a copy of the case study). Text used is Patterns of entrepreneurship 4th edition or any credible source.
Answer the following:
- Does the company executive summary describe the key elements needed in a business plan?
- Is the proposed offer well written, why or why not?
- What are the important marketing issues and competitive advantages?
- What recommendations would you offer to revise or enhance the plan?