Assignment task: This article - Do Masks Make A Difference In Customer Perception Of Service Quality In Hotels And Restaurants? Talk about the impact of the mask on customer perception of service quality in the hotel and restaurant industry. Read the article carefully, and answer the following questions:
Q1. What are the findings of this study? Does mask-wearing by employees at hotels and restaurants, helps the perception of service quality? Discuss in detail.
Q2. Does the color of the mask matter? Discuss the findings of the research in detail.
Q3. Do you agree or disagree with the findings of the study? Discuss why or why not.