Problem
Read the article "Do Masks Make A Difference In Customer Perception Of Service Quality In Hotels And Restaurants?" by Cihan Cobanoglu talks about the impact of the mask on customer perception of service quality in the hotel and restaurant industry. Answer the following questions:
a) What are the findings of this study?
b) Does mask-wearing by employees at hotels and restaurants, helps the perception of service quality? answer in details
c) Does the color of the mask matter? Discuss the findings of the research in detail.
d) Do you agree or disagree with the findings of the study? Discuss why or why not.