Problem: A-Z Grocery Company is well known for offering quality grocery products at the lowest prices in the market. When the company applied for a zoning change to build a new store in a middleclass neighborhood, several members of the city council objected because the company has no stores in low-income neighborhoods, where they argue the low prices are needed most. The company contends that it cannot operate profitably in these neighborhoods because of higher security and operating costs.
Questions: 1. Should low-cost retailers be required to locate near low-income customers? Why or why not?
2. Does the AMA Statement of Ethics address this issue? Go to marketingpower's website and review the code. Then, write a brief paragraph on how the AMA Statement of Ethics relates to retailing locations.