Does subliminal advertising work, Marketing Management

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Does subliminal advertising work

Assignment:

Q1. Does subliminal advertising work? Support your view.

Q2. How do advertisers use contrast to make sure that their advertisements are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the advertisement? What are the ethical considerations in employing such strategies?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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