Discussion Post: Business Strategy
Based on your experiences as a coffee consumer,
• Does Starbucks' strategy seem to set it apart from rivals?
• Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?
• What is there about Starbucks' strategy that can lead to sustainable competitive advantage?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.