What are some advantages of intensive, exclusive, and selective distribution? Does Nike pursue an intensive, an exclusive, or a selective distribution intensity strategy? Would you suggest any changes to this strategy?
As a manufacturer, what would be a reason for using each of the following retailers?
-Full line discount -Specialty Category specialist- Department -Drug -Off-price -Extreme value -Supermarket -Supercenter -Convenience store -Warehouse club
Which retailer types would you choose for your new athletic shoes? What about perfume?