Does mini have high brand equity, Marketing Management

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Does mini have high brand equity

Assignment task: Please answer questions briefly and to the point.

Q1. Discuss how MINI has endured for 60 years as a brand despite being owned by various companies.

Q2. Does MINI have high brand equity? Explain.

Q3. Over the years, has MINI been positioned based on attributes, benefits, or values? Explain.

Q4. Do you think BMW is taking MINI in the right direction with its current branding strategy? Why or why not?

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Marketing Management: Does mini have high brand equity

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