1. Does Double Jeopardy pattern affect brand memory structures? What would you expect for a larger and more popular brand in terms of brand associations and salience?
2. Mount Osmond Spring Water is planning to sell bottled waters targeted towards 20-40 year old female consumers, called BeauWater. They believe that the brand will be considered “funny, quirky, fresh but elegant”. You have been asked to either support or criticise the plan. Please write your answer below.