New Product Evaluation and Launch Plan (Report):
This assessment task is in two parts: a final report and an associated presentation.
Groups will select a firm (from a list and/or case study provided) and then identify a potential new product for development.
Discuss the rationale for the product concept’s design
Evaluate (on a structured basis) the proposed product’s viability and suitability
Identify an appropriate launch plan
You are an independent person working in a marketing team and you are going to present the report for the management team
It is expected that research and supporting data will play an important role in the evaluation aspect of the report.
Question 1: If the new chocolate tastes really similar with the normal sugar chocolate, do you willing to pay $1/ 100g more than the normal chocolate? Because ingredients expensive than the normal one.
Question 2: Does celebrity effect work in chocolate industry? And who is the celebrity you feel would be appropriate to endorse for the product.