Problem: Apple Strategy
Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2022) text. Read "Apple Inc: Exemplifying a Successful Strategy" in Illustration Capsule.Incorporate our course (Thompson text) work and develop your analysis by responding to the following questions:
1) Does Apple's strategy seem to set it apart from rivals?
2) Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
3) What is there about Apple's strategy that can lead to sustainable competitive advantage?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.