Problem
"What to cook for lunch today?" is the question that every adult asks themselves. If you are a grown-up person who works full-time, studies full-time, or both then you faced the same question daily. Even if you are not that busy with your job/studying, making a decision about what to prepare for lunch every day can become a hard and tiring question.
Nowadays, as life's pace became faster than it was before, most people are having that issue every single day when they have to make a decision about what should they have for lunch the next day. This always takes extra time and effort. Also, a lot of people like Asian dishes but it is too complicated to cook them. Due to that, people try to find a solution to that question. Ordering from restaurants might seem like a solution, but it might be very pricy and there will always be a problem with the wait and delivery time. Other people try to find the solution by buying frozen meals from wholefoods stores. However, it might lead these people to serious health problems. Since there is no obvious way to go around it, people can ask "What should we do then?".
Our solution
Our Kazakh Food business is prepared to assist and provide a response to your query. We are a brand-new organization that takes a distinctive approach to assist people in appreciating home-cooked meals. Our guests can choose from a selection of top-notch and delicious traditional Asian cuisine, like Beshbarmak, Plov, Koktal, Lagman, and many others. People can get freshly prepared meals as well as premade frozen meals that cook in a matter of minutes. Every ordered meal comes with a small leaflet that details the precise cooking procedures. Clients can purchase as many meals as they need and store them in their freezers, or they can choose to have their meals prepared for them. Also, we provide a choice for those who might need to organize a large party and would require some assistance with cooking. They can order any food they like in larger servings at the time and date they want by using our "Special Order" option. It will be prepared just on time as scheduled, allowing your guests to have a freshly prepared meal. Delivery is another choice that we have. If they want their homemade cuisine delivered to their doorstep, our customers can select that option as well. There is also an option of a curbside pick-up if the consumer would rather pick up their order personally.
Target Market
Large American families and those from the Central Asia diaspora will likely make up our most loyal customer base. Our primary demographic consists of both large Asian families (28%) and large American families (25%). Forty percent of large families in the Vancouver-Portland area surveyed indicated they would rather have someone else cook for them than rely on fast food or frozen meals while the parents are at work. Most responders believed that cooking from scratch is better for their families than buying processed, frozen foods. We also aim to reach 58% of the population that consists of persons living alone or in small families, as well as college students. Even if they are not the majority of the market, we anticipate a sizable demand from them all since their target consumers are typically too busy working, attending school, or both to prepare healthy meals. As most people are trying to find ways to cut down on the time, they spend on mundane tasks due to the hectic pace of modern life, we have a sizable potential customer base. The primary objective of our business is to relieve our clients of the time and effort involved in meal preparation.
State the problem (or problems) that you solve for your target customers. "Problems" can also appear as unmet needs or wants - the lack of a good Caribbean restaurant in your town, for example. Be sure to tackle a problem that is important to your market. Just because a need is imperfectly met does not guarantee that anyone wants to pay for a better solution.
Do you want to describe one major customer problem or make a short list?