Do you think your school would benefit from installing a


1. Do you think your school would benefi t from installing a customer relationship management (CRM) system? How might it benefit you as a student? How could it benefi t your school?

2. We noted that it is extremely difficult to measure the success of a CRM system prior to its implementation and use. Why do you believe this is so? What can organizations do to develop measures of success before implementing a CRM system?

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Business Management: Do you think your school would benefit from installing a
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