Explain in detail why you believe the commercial ( Avocados from Mexico) Super Bowl 2017 was not effective/ by quarter: - Who did it specifically appeal to? - What strategy did it use? (fear, sex, humor) - Is the ad was designed to raise awareness, position the brand, or introduce a new product? - Why was this company select the Super Bowl as a platform? - Has this company activated at any other events surrounding the Super Bowl? - How many commercials has this company launched during this event, and in what quarters? - Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? - Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? - Where else should this company look to advertise? - How much did each of these commercials cost to air during the Super Bowl? - Is it worth the price, why or why not?