1. Do you think there are any strategic groups in the U.S. airline industry? If so, what might they be? How might the nature of competition vary from group to group?
2. The economic performance of the airline industry seems to be very cyclical. Why do you think this is the case?
3. Given your analysis, what strategies do you think an airline should adopt in order to improve its chances of being persistently profitable?
4. What are the primary implications of the material discussed in this chapter for strategy formulation?