Do you think that Tata Motors will be able to maintain a competitive edge based on price? If so, what will happen if other car markers match the Nano's low price?
Do you think the Nano will succeed in India or around the world? What do you think of the Nano's revised positioning as the coolest smallest car and what recommendations would you give to Tata Motor's management?
Complete a Competitive Profile Matrix (CPM) for Disney World, using at least 12 factors and two competitors in addition to your company - total of three (3) companies in the matrix. Please submit CPM in excel only. You must comment on the CPM results.