Case : AN AMERICAN TRAGEDY: HOW A GOOD COMPANY DIED By Zachary Schiller
Questions
1. Write a brief report that outlines the reasons (both internal and external) for Burgmaster's demise, and whether operations management played a significant role in the demise.
2. Do you think that inadequate strategic planning was a factor that resulted in the company's asking for trade protection?
3. Can you think of a strategy that could have increased Burgmaster's chance of survival? Explain why you think that strategy would have been effective.
Attachment:- CASE.rar