1. Do you think that brands have a finite life, or do you believe that brands can last forever? Support your position with detailed explanations and the use of a brand example.
2. Cannibalization occurs when the introduction of a new product to the line does not create new net sales, but rather robs sales from existing products in the line. Mention an organization that you think has experienced cannibalism among its products or brands, and explain what it has done or might do to avoid this in the future.