Do you think starbucks is drifting away from its core


Do you think Starbucks is drifting away from its core business (coffee) by undertaking these new initiatives?

Specifically, after undertaking the porter’s 5 forces analysis, do you think these new initiatives would help Starbucks to improve its competitive position in 5-10 years?

Are these new initiatives fall in the broad class of needs that the company is seeking to satisfy?

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Operation Management: Do you think starbucks is drifting away from its core
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