Assume you are in charge of developing the strategy for a multinational company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multinational strategy, a transnational strategy, or a global strategy.
If your company’s product is mobile phones, do you think it would make better strategic sense to employ a multinational strategy, a transnational strategy, or a global strategy? Why?
If your company’s product is dry soup mixes and canned soups, would a multinational strategy seem to be more advisable than a transnational or global strategy? Why?
If your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it make more sense to pursue a multinational strategy, a transnational strategy, or a global strategy? Why?
If your company’s product is apparel and footwear, would a multinational strategy, a transnational strategy, or a global strategy have more appeal? Why?