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Do you think apple can continue to grow by developing

Case 1-3 : apple versus Samsung: the Battle for Smartphone Supremacy Heats Up

Discussion Questions

1-22. Do you own a smartphone? If so, which brand did you buy,and why?

1-23. Should Apple introduce a lower-cost iPhone to attract consumers who are not willing or able to pay a premium for an Apple device?

1-24. Do you think Apple can continue to grow by developing breakthrough products that create new markets, as it did with the iPod, iPhone, and iPad?

1-25. How has Samsung' s global marketing strategy enabled it to compete so effectively against Apple?

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